US Foods Direct Channel Sales Manager in Twin Cities Metro, Minnesota

Job Description:

Basic Purpose-

Lead the direct channel sales efforts for US Foods Culinary Equipment and Supplies, including but not limited to Field Sales, National Sales, and Outlet Center Sales. Provide coaching, mentoring, and training to achieve profitable sales and case growth objectives.


US Foods Culinary Equipment & Supplies, a Specialty Operations division of US Foods is currently accepting applications for Manager, Culinary Equipment & Supplies Direct Sales in Plymouth, Minnesota.

Manage CES Field, National, and Outlet Center sales, penetration and churn reduction objectives; research, develop and maintain long and short range sales plans, while coaching and developing Sellers in creating effective action planning to achieve AOP and Company goals. Assist Sellers throughout the sales cycle: lead generation, presentation, closing, and maintaining customer relationships.

Submit and administer Annual Sales Operating Plan and operating budget, reviewing and approving sales-related expenses, credits, donations, and contracts, and tracking performance against plan, identifying gap closures.

Leverage Administrative Support role to optimize the effectiveness of the sales team and eliminate unnecessary administrative tasks.

Assist in coordinating product demonstrations; develop sales and marketing strategies and proposals for customers on products and services, conducting market research to determine customer needs and provide information to sales staff.

Communicate sales data to contribute to product/service planning; assist in planning sales meetings and events with Marketing and Merchandising personnel.

Understand and utilize the Sales Foundations tools and processes to grow sales, generate additional revenue, and maintain customer service standard.

Coach, train and direct Sellers to top account penetration and “quality” lead acquisition opportunities, creating effective action plans to achieve AOP and compensation goals, and ensure the accountability of Sellers with account development and goal attainment.

Recruit, train, and mentor new hires as well as existing Sellers, conducting field support/work-with sessions to observe coaching needs and support needs for development, and evaluate needs and recommend training as needed.

Oversee, manage, and assess Seller performance to plan regularly, instituting performance improvement or disciplinary measures as needed. Assist with organizational skills, account strategies, and territory planning.

Maintain current knowledge of industry trends and product developments that affect target markets, establishing and maintaining industry contacts that lead to prospective sales; evaluate product mix in terms of meeting customers’ needs.

Research and develop lists of potential customers, making targeted sales calls to develop relationships and follow up on leads along with sales staff. Conduct periodic Customer Business Reviews to identify customer needs as well as relationship gaps.

Oversee the communication and execution of Company policies within the confines of the sales department.

Ensure that the sales organization is appropriately staffed and managed to minimize turnover.

Other duties and responsibilities as assigned or required.





EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status




  • Bachelor's degree in Business Administration, Sales & Marketing or related field or equivalent experience required.

Related Experience:

  • A minimum of five years of foodservice sales experience required.
  • A minimum of two years of supervisory experience preferred.


  • Demonstrated problem solving and negotiation skills required.
  • Excellent oral and written communication skills, as well as customer service and presentation abilities.
  • Must have proficient computer skills, preferably in Microsoft Office products (e.g., Word, Excel, PowerPoint, Outlook).

Primary Location: Twin Cities Metro-MN

Schedule: Full-time Shift: Day Job

Job Function: Retail Sales

Job Level: Manager

Travel: Yes, 10 % of the Time